Studies and data from Argo.berlin
Every month, Argo.berlin collects its own data on how people search online in Germany, Austria and Switzerland and what Google shows them: search results, ads and AI answers. Here you will find all published and planned studies with datasets, methodology, press releases and charts to download.
Latest study
Tourism Visibility Matrix DACH
Who is visible in which phase of the travel decision: in ads, in organic results and in Google’s AI answer. German-language searches in Germany, Austria and Switzerland, measured in September 2026.
For your coverage
- All datasets are published under the CC BY 4.0 licence. You may use them freely, including commercially. Please credit “Argo.berlin” as the source and link to the study page where possible.
- You may reproduce our charts with a source credit.
- For every study, we can write you an article draft in the style of your publication, in English or German.
- The authors answer questions on the methodology personally, in English or German.
Publication schedule
One study per month, based on German-language searches. Dates of planned studies may change. Studies without an English page are available in German.
| Month | Topic | Status |
|---|---|---|
| October 2026 | Tourism Visibility Matrix DACH: who is visible in ads, search results and AI answers when people search for travel | published 29 October 2026 |
| November 2026 | When Google shows an AI answer and what it displaces | planned |
| December 2026 | AI Visibility Index for tourism and marketing: which sources Google cites in its AI answers | planned |
| January 2027 | What a click costs: cost per click in tourism | planned |
| February 2027 | Seasonality atlas: when Germany searches for its holidays | planned |
| March 2027 | AI Visibility Index: the first time series | planned |
| April 2027 | AI skills in tourism job ads | planned |
| May 2027 | Google Ads price index: the first price movement | planned |
| June 2027 | Does the rotation of school holidays shift holiday demand? | planned |
| July 2027 | Direct booking or booking portal: comparing hotel prices | planned |
| August 2027 | AI answers: half-year comparison | planned |
| September 2027 | Google Ads price index: year-on-year comparison | planned |
| October 2027 | Green advertising claims in tourism one year after the deadline | planned |
| November 2027 | AI answers to health questions | planned |
| December 2027 | Local visibility in trades and legal services | planned |
Get studies in advance
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Contacts
Roman Lange
Roman Lange founded Argo.berlin in 2016 and runs the agency as managing director. He advises hotels, tourism boards, SMEs and non-profit organisations on Google Ads, search engine optimisation and media planning. His clients include Visit Berlin. He built the travel portals 1001TravelTips and Findadive and teaches digital marketing at adult education providers.
Dietmar Fischer
Dietmar Fischer is managing director of Argo.berlin and has worked in marketing and digital marketing for more than 20 years. Since 2003 he has taught marketing, digital marketing and entrepreneurship at universities in Berlin, Potsdam and Havana. He hosts the podcasts “A Beginner’s Guide to AI” and TOM, a podcast on tourism and online marketing.
Press contact: Roman Lange · +49 30 447 146 88 · roman.lange@argo.berlin · We answer in English and German.