Free playbook · October 2026
Where German-speaking travellers search and where you need to be seen
The 6-phase check for tour operators, DMCs, hotels and destinations selling to guests from Germany, Austria and Switzerland. Based on 1,080 German-language Google result pages.
89.4%
AI answer in destination research
0.6%
AI answer in accommodation search
42.8%
of special-interest trip searches cite a tour operator in the AI answer
What's inside
- The six phases of the travel decision and where Google answers itself, sells ads or lists results
- Where your provider type stands today: tour operator, hotel, travel agency, destination
- What to do in each phase and what you can skip
- A measurement rule for your own test and five AI prompts for ChatGPT, Claude or Gemini
- 9-page PDF, about 15 minutes to work through
Based on our study DACH Tourism Visibility Matrix, freely available under CC BY 4.0 (in German): see the study
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