We established the biggest network of German speaking travel bloggers from all around Germany, Austria and Switzerland. Now we have a list with over 500 partner blogs and the number is growing nearly every day. With our network we execute all kinds of influencer campaigns for our clients.
We believe that every blogger is a unique content creator. And we treat them like the individuals they are. So do we with our clients. Every brand and every product has special needs to be successful. With respect of that we create individual campaigns with a personal approach. We open the German travel market for you and drive your brand as well as your sales.
Did you ever think about hiring an influencer? Influencers are the effective channel to reach your target group with a high involvement. And when we talk about influencers, we don’t just talk about pictures published somewhere, but about real influence: getting blog readers to really interact with your brand and internalize your topic.
If you want to tell your story, you need to reach the right people to pay attention to it. You don’t want a simple like, you want to get the undivided attention of the reader for more than a few seconds. Bloggers provide this access to the reader. The average travel blogger captures the reader for about 2:30 minutes, some even reach 6 minutes.
And not only stay the potential costumers longer on a blog, but they are also more attached to it. Many of the readers are returning visitors that are already familiar with the blog and are more succeptable of your message.
1.Write a blog post about your hotel, business, destination etc.: this is simple and straight forward. The blogger visits you tests your products and writes one or more articles about you.
2.Sponsored Post: simpler than the blogpost is the sponsored post. You tell the blogger what he should write and he publishes it on his website. Classical Native Advertizing.
3.Social Media Reach: the blogger uses his or her social media channels to promote your message.
4.Advertizing: the blogger can also do classical advertizing for you with publishing your ads on his page. This is not Affiliate Marketing, as most of the bloggers don’t like that.
5.Content Creation: as we have quite a lot of people on our hands that are good at writing – the bloggers – you can also use this force for your own content strategy. Those people are trained in writing and know exactyl how to adress your target group.
6.Organisation of a Blogger Trip: to get the most of your destination & Co, we can organize a blogger trip. But that is not a simple call to all bloggers who have time and are interested, it is more about a concept, where we hand-select a few bloggers with different angles on your area, for example: a classical travel blogger, a photo blogger, a food blogger, an architecture blogger and a outdoor blogger visit your destination and reach out to their distinct readership.
Those are just some of the infinite possibilities that one can think of in cooperating with bloggers, but we don’t want to overwhelm you with our ideas. Come and talk to us, we develop a unique concept with you.
The German market is the biggest market in Europe with 100 Million native German speakers and a huge amount of outgoing travellers. A great opportunity for everyone who wants to adress a travel hungry and wealthy population. Germans pay over 30 billion Euro for travelling per year. In 2016, Germans had over 5,400 overnight stays per 1,000 inhabitants. This was the highest number ever.
Argo.berlin manages a network of more than 500 travel blogger with about 5 million page views per month and 3 million followers on the social networks with a high interest for travel products. With this audience, we can deliver your message to an open and interested target group.
We provide you with a multitude of different advertizing opportunities. Use the reach of our bloggers for the success of your campaign, don’t hesitate to contact us!
Whether you want to get reviews for your site or product or you are more interested in sponsored posts, native or banner advertising – we can provide you with a wide range of ad possibilities. Also creating content for your corporate blog or organising a blogger trip to your destination is possible. Lets find the right solution for your needs together.
We´ll love to help you concepting your own influencer campaign. Use the power of the reach of our network to sell more.
Roman is well experienced in media planning. He worked also some years in media sales for media marketers and agencies, before he finally founded argo.berlin in 2016.
Dietmar is an economist from Humboldt University and is working for over 10 years in online marketing, as freelancer as well as in agencies, before joining argo.berlin as a partner.
All our online marketing services are modularly structured like a building block system. You can individually select the services that suit you best.
So you only pay for what you really need!
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